Positioning and narrative.
For founders who feel their pitch is no longer landing or whose category is shifting. We rework the story from first principles, not surface-level messaging.
Independent strategy advisory
Clear thinking for founders navigating growth.
I work with growth-stage founders on the messy strategic decisions that don't fit into a quarterly plan. Positioning, organisation, fundraising story, what to build next.
Recent and ongoing work with founders backed by
Northbound
Quill Capital
Marigold
Forerun
Kestrel
What I help with
Three places founders get stuck.
The problems that look operational on the surface are usually strategic underneath. These are the ones I'm asked about most.
Growth and go-to-market.
For teams that hit a wall after early traction. We pressure-test the GTM motion, ICP, and channel mix to find what actually works at the next stage.
Org and operating model.
For founders scaling past 30 people. We design the structure, rituals, and decision rights that hold up under growth.
How I work
Slow questions, fast clarity.
Most strategy work fails because it skips the questions that matter. I spend the first weeks listening, reading, and asking the questions everyone has stopped asking. Then we move quickly.
Read the full approachSelected work
A few recent engagements.
Each one started as an open question. The work was figuring out what the question really was.
Linehaul · Series B
Positioning
Repositioning a developer tools company for the AI era.
When the entire developer tools category was being reshaped by AI agents, the existing positioning was actively working against the company. We rebuilt the narrative from first principles.
B2B SaaS · Healthcare FundraisingPre-Series B narrative reset.
Six weeks before going to market, the founder's story was not landing. We rebuilt the narrative around a sharper customer insight.
Foldwise · Series A Org designRestructuring product and engineering at 35 people.
The team had outgrown its original structure but no one wanted to admit it. We redesigned the org around product missions, not functional silos.
In their words
What founders have said.
"Mira is the first strategist I have worked with who actually slowed down to understand the business before recommending anything. The work she did on our positioning is still our north star two years later."
"We were six weeks from a fundraise and our story was not landing. Mira reframed it in a way that felt obvious in hindsight. The round closed in three weeks."
About Mira
Twelve years of asking better questions.
Trained in management consulting, then twelve years operating inside venture-backed B2B SaaS companies. Two fundraises, one pivot, the difficult work of growing past a hundred people. I started this practice in 2021 to do the kind of strategy work I wished I'd had access to as an operator.
More about meWant to see if we should work together?
A 30-minute intro call. No pitch, no slides. We talk about what you are working on and whether I can help.
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